M.U.A. Festival

International M.U.A. Festival by LoveRich

The International M.U.A. Festival by LoveRich has graced two magnificent cities thus far: Belgrade, Serbia, and Madrid, Spain. The festival has seen spirited participation, with over 300 artists showcasing their talents in the make-up competition across both events. Moreover, the educational day attracted an audience of over 500 eager participants.

Regrettably, the global COVID-19 pandemic in 2020, 2021, and 2022 necessitated a shift to a virtual format.

Our journey has been remarkable, gaining momentum and popularity with each passing year. We have been fortunate to garner the support of esteemed sponsors including Kryolan, Glamcor, Pankro, Nars, MAC, Ben Nye, Paco Paco, Danessa Myricks, Make Up For Ever, Lewis Amarante, and Alberto Dugarte, along with numerous friends of the event.

We are committed to upholding the highest standards of quality at this event. As we look forward to the next edition, we invite you to explore various sponsorship opportunities that align with your brand’s ethos and goals.

As a fellow make-up artist and industry colleague, I am deeply invested in advancing our craft. My vision is to not only assist fellow artists but also to amplify the visibility and stature of our industry. In a time when many beauty exhibitions globally are seeing diminished efficacy, I aspire to elevate this festival to a platform of significant importance, both in Europe and globally.

I eagerly anticipate the opportunity to collaborate with you in fostering a vibrant and dynamic future for the make-up industry. Together, we can redefine excellence and innovation in the world of beauty.